Hi! I'm Massimo Ferrero and I was born in Milan.

Originally from Monza, I've been studying in Milan, living now in Alba where I work as a Packaging designer for a famous confectionary company.

I like to imagine designer as an innovator able to create new connections, symbols and meanings for making life "pleasant and liveable".
I like to think design as the result of both material and semiological methods:
siplicity, irony, interaction and colours are the keywords to approach my projects.